"Columbia recognizes the critical role of forest ecosystem services and its responsibility to ensure the forest resource is responsibly managed, expanded if possible and, in aggregate, maintained in perpetuity. When Columbia management chose the Forest Stewardship Council™ chain-of-custody certification in 1998, it made a commitment to offer the choice of a third party chain-of-custody certified alternative to the marketplace within a labeled recognition system consumers could understand.""Columbia recognizes the critical role of forest ecosystem services and its responsibility to ensure the forest resource is responsibly managed, expanded if possible and, in aggregate, maintained in perpetuity. When Columbia management chose the Forest Stewardship Council™ chain-of-custody certification in 1998, it made a commitment to offer the choice of a third party chain-of-custody certified alternative to the marketplace within a labeled recognition system consumers could understand."